Overview

Overview

Chicken in many forms has always been a dish to relish among most Indians. Widely accepted and consumed, the demand for chicken is only increasing.

The Broiler segment in India has continuously grown and is currently estimated to grow to Rs. 12,500 crores (INR 125 billion). Furthermore, India’s Ministry of Agriculture estimates the production value at 2.3 million tones. In a country like India, due to lack of religious associations, the demand for broiler products is growing rapidly. Translated, this provides great potential for success and growth in the poultry industry.

Opportunities for Broiler

It is a well known fact that Indians prefer fresh chicken which is generally sold as live birds and slaughtered in the neighborhood shops. However, consumption trends change with time. Today, with changing lifestyles, the Indian consumer is accepting both dressed chicken and fresh chilled chicken. This change in pattern provides with multiple ways of reaching out to the consumer and accommodating the increasing demand. Add to these, the rising income among the young and urban, the increasing domestic demand will only result in continuous growth of the broiler market.

Farming in India

Poultry farming in India has changed dramatically over the past two decades. With independent poultry farming concepts, the sector has moved into a well organized network of integrated farming also known as contract farming. Pioneered by Shanthi Feeds way back in 1984, the Indian poultry farmers today find great relief and satisfaction in this model.

The integrated / contract farming model is gaining significant amount of popularity and acceptance among poultry farmers. This model protects and retains the interests of both the farmer and the integrator. The popularity of this model is influenced by the fact that the integrator takes most of the risks as opposed to an independent farmer. The integrator takes full responsibility of providing day old chicks, feed, medicines and supervision to the farmers. In addition, the integrator brings Good Manufacturing Practice (GMP), and technical know-how which leads to higher productivity. Absence of these benefits resulted in heavy investments, multiple sources of interaction, and overall poor yield to the independent farmer. Last but not the least, farmers are assured of considerable earnings in the integrated / contract farming model.

So, if you are ready to experience less risks and assured returns, join our ever growing family of over 20,000 farmers.